Selling a luxury home has many unique aspects that are not present when selling a less expensive property. By understanding these constraints and working within them instead of unknowingly fighting against them, you will be more successful at getting your home sold quickly and for top dollar. To this end, listed below are some of the most common unique aspects of selling a luxury home and how to work within those constraints in the best way possible to help your real estate agent sell your property:
Understand that Luxury Home Buyers are a Picky Group
While obviously not all luxury home buyers are the same, as a group they do tend to be very picky and have high expectations.
For example, a property that isn't impeccably landscaped or a home that shows some use may be quickly discounted out of hand. To prevent this fate, make sure to address each of these common buyer-identified issues before listing your house for sale:
- have the home professionally cleaned
- have carpets professionally cleaned
- fix any scratches or dents in hardwood floors
- repaint inside and outside where needed
- stage the home to fill in any empty rooms
In addition, make sure there are no dead limbs on any trees or overgrown landscaping in the yard.
Consider Including the Home's Furniture as Part of the Sale's Price
If your home is very unique and has custom-made furniture or antiques that fit the space like a glove, consider including them in the deal. After all, will the pieces selected specifically for this property really look great in your next home? Do you really want to keep living with them there? Since the answers are likely "no" to both questions, sweeten the deal for potential buyers by offering the furniture as part of the deal. As an added bonus for you, this means you have a lot fewer heavy items to move.
Partner with an Agent or Broker Actively Using Social Media and Utilizing Current Photography Trends
When selling a high-end home, you always have a limited number of buyers who can afford to purchase it. This means your real estate agent or broker needs to reach as many potential buyers as possible. Today, the most effective means of reaching buyers is through fantastic photography and social media. So, before you sign an exclusive listing contract with a real estate professional, make sure they are masters at both.
For more information, contact local professionals like those found at Daniel Kahn Real Estate.