If you're a real estate agent who will be running an upcoming open house for a client, you'll commonly get a sense of how well attended the event might be. For example, if you've received a significant number of phone calls and emails in the days leading up to the event, it's usually a good sign that the open house will be busy. A well-attended open house can be a good thing because more people may be interested in placing an offer to buy the residence. The other issue, however, is that if the house is crowded, people may get frustrated and leave. Here are some strategies that you can explore if you anticipate a busy open house:
Divide It Into Two Time Slots
One strategy that you can employ is to divide the open house into two separate time slots. While it's common for an open house to run continuously — 1 p.m. to 3 p.m., for example — dividing it into two different windows may break up the crowds throughout the day. For example, if you decide to change the open house from noon to 2 p.m. and 3 p.m. to 5 p.m., you'll hope that those who plan to attend will pick either period and thus reduce the volume of attendees in each time frame.
Get Some Help
One of the problems with a busy open house is that certain attendees can monopolize your time. It can be difficult to speak to each attendee if one person is asking you a lot of questions, for example, and you don't want anyone to feel neglected. Have another real estate agent assist you for the duration of the open house. With two professionals on hand, the burden on you will be lighter, and this can ensure that anyone with questions will get them answered.
Consider Asking For RSVPs
Another idea that you can explore is advertising in the open house listing that the event is only open to those who RSVP with your office. When people see that they need to RSVP, they'll decide whether they're serious about the open house or not. You'll get a clear idea of how many people will be attending, and those who are only partially interested probably won't go to the effort of contacting you to confirm their attendance. While this might lower the overall numbers, it may simply cut out those who are more curious about the house than interested in buying it.
Contact a real estate agent near you for more information on homes for sale in your area.