If you've been to most major retail stores lately you've probably noticed QR codes or Quick Response codes popping up more frequently. These codes look like small black lines and squares inside of a large box that can be scanned with a smartphone. The scan will take the individual to a website, allow them to view a video, look at photos, and more. While the popularity of QR codes has certainly increased for marketers of goods like toys, clothing, and even cars, you may be surprised to know that it can also be a handy tool for real estate marketing. Here's how using these codes can get buyers interested in your home.
Postcards & Other Mailings
When your real estate agent sends out postcards to people announcing that your home is on the market, they can have a QR code printed on one side so potential buyers can quickly scan it and get more information. The code should direct them either to the realtor's website which will show the asking price, square footage, and other pertinent information, or it can allow people to view a slideshow with photos of the home. Adding this code to mailings such as flyers or including it in the weekly or monthly local real estate catalog is a great way to help promote a home for sale. They can also be added directly to the "for sale" sign in front of your home. Interested parties can simply scan the code and get most of their questions answered immediately and have it delivered right to their smartphone.
Using the QR code method can be very effective since potential buyers will be able to get a quick catalog of photos of the inside of the home as well as more details without having to call someone. Some people may be prompted to contact the realtor immediately and ask for a showing after getting their questions answered so quickly. QR codes can deliver information so fast, that it's very advantageous to sellers who would normally have to wait for buyers to get a response from the agent to get the information they need. By providing as much information as possible using the QR code, you can help entice buyers to learn more since they will be able to get photos, square footage, and extra features of the home instantly.
Before you use QR codes to market your home, make sure that the code is showing the information you want before it's scanned by potential buyers. Sit down with your realtor and ask them what kind of information can be included in the scan. Make sure that the website it scans to is mobile friendly and contains a lot of pertinent information about your home. Your real estate agent should be able to tailor the results of the scan to your personal desires so that buyers are only seeing the information you want them to see. With a simple scan of a smartphone, QR code real estate marketing can give real estate sellers and buyers an edge in an extremely competitive real estate market.